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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Unit 4 Discussion_16...
A runaway trolley is speeding along the railroad tracks. There are five people restrained and unable to advance up ahead on the tracks. They are about to be struck by the trolley. You are near a lever...

Unit 4 Discussion
Unit 4 Discussion

A runaway trolley is speeding along the railroad t

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The safeguard of the Intellectual Property always remains at the heart of almost all of the European fashion business model. The EU fashion industry is basically driven by fast paced innovation that i...

Week 4-Forum
Week 4-Forum

The safeguard of the Intellectual Property always

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solution is an image format

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Week 7 Case Study

solution is an image format

L13 Discussion_Marketing Management

L13 Discussion_Marketing Management

Q L13 DISCUSSION CADILLAC 1. How does Cadillac's approach to marketing reflect the marketing concept? Cite specific examples from the video which demonstrate your understanding of the marketing concept and Cadillac's effectiveness in following it.

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Facebook, Instagram, Twitter, Snap chat are now important platforms which are used by companies to market their product. The lifestyle influencers have a huge fan following and this factor is seen as a lucrative chance to promote the products by roping in the lifestyle influencers. This video “Cadillac Experience Berlin- Lifestyle influencers test-drive Cadillac in Berlin” show that more than two dozen influencers were called for a lunch and they were give useful information about the vehicle and the brand. They also took test rides.